[Expert Solution]: Task: Understand the thinking that creates…

Task: Understand the thinking that creates the ad 1 ) Identify and write the campaign objectivewhat is the campaign trying to accomplish ? 2 ) Identify and write the insight/human truth being and a product USP 3 ) Identify and write the campaign strategy – how/what do they want to communicate to meet the objective? 4 ) Identify and write the big idea in a single sentence what is the creative concept being conveyed ( think in terms of a movie logline) that accomplishes the strategy Deliverables for Part 1 (typed in word, saved as PDF) Students will submit a document that includes the following : 1 ) The campaign objective (1 sentence) 2 ) The human truth /insight an