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[Expert Solution]: You’re starting a campaign to “brand” your…

You’re starting a campaign to “brand” your ACO, population health mission, and community health coalition. A professional promotional firm will help you. They ask you for a central theme statement. Which of the following is best? “Our new ACO will…” “…meet environmental, educational, personal assistance, and healthcare needs.” “…provide effective, economical care for many diseases that impair our citizens’ health.” “…help with chronic disease and end-of-life issues.” “…expand our award-winning, high-quality, patient-sensitive care. We’re proud to be part of a community-wide effort toward good health.”

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